As the CEO of dental practice management software company Maxim Software Systems, Alex Zlatin helps struggling dental professionals take control of their practices and reach the next level of success with responsible leadership strategies. Leveraging over 11 years of management and consulting experience, he empowers organizations to become more productive and profitable based on the belief that successful businesses establish a genuine connection with employees, stakeholders, customers, and vendors.
His passion for strategic management and business leadership began with earning a B.Sc. in Technology Management at HIT in Israel, after which he attended Edinburgh Business School to earn his MBA. Upon graduating from Heriot-Watt University in 2012, Alex immigrated with his wife Karina to Winnipeg, MB, Canada, where he first joined Maxim Software Systems as the Director of Operations. After working with the company for several years in different capacities, he rose to his current position of CEO.
Alex volunteers his time and expertise to various professional organizations, such as serving on the Advisory Board for AMBAC (Association of MBAs in Canada), as a business mentor to young entrepreneurs for Futurepreneur Canada, and by launching his own organization, Dental Office Managers Association of Canada.
"Alex Zlatin has made it his goal to consistently meet the needs of our dental practice. Alex has the unique understanding and overview of someone who not only works directly with dental practices, but someone who gets where we’re coming from as business owners. Alex knows our successes and has been able to effectively articulate our struggles in his writing."
- Craig Hayes
Dental Office Manager, Deer Valley Dental Care
"I have been proud to open over nine dental practices and a dental lab in my 40-year career. I only wish I had Alex’s book when I first started my journey. He offers the great perspective of the outsider looking in and observes dental practices with MBA eyes. He clarifies the importance of purpose as he leads readers through a clear, concise, and practical guide. Thank you for the courage and effort it took to produce this book!"
- Dr. Brian Friesen
"The many hats of business ownership are challenging for dentists to juggle when they spend their days delivering clinical care for patients. In this book, Zlatin delves into the challenge of being a dentist and a business owner, yet he manages to present his advice and information in a way that is very progressive and easy to understand. Zlatin ensures to align and draw parallels between a practice’s patient care goals and the success of the business. This book is a great resource!"
- Dr. Adam W. Pite
BSc, DDS, FAGD, AFAAID
"As a dental student, I find that we focus a lot of our time on the practical portion of dentistry: identifying symptoms, diagnosing, treating, and educating patients. We learn how to provide the best patient care. That being said, the business aspect is lightly touched upon throughout our education without any specific guidelines on how to actually manage a practice, let alone make it successful. This book does just that; it addresses and combines the business and patient care sides of dentistry, while providing tools and ideas to achieve a successful and responsible practice. I have yet to graduate and Zlatin’s book has already revealed to me many behind-the-scenes actions that must take place and be established to lead a successful dental team and practice. I believe this should be a mandatory read to all dental students and prac-ticing dentists, whether newly graduated or veterans. One could only benefit from this read."
- Dmitry Mikhlin
Dental Student at University of Manitoba