As the CEO of dental practice management software company Maxim Software Systems, Alex Zlatin helps struggling dental professionals take control of their practices and reach the next level of success with responsible leadership strategies. Leveraging over 13 years of management and consulting experience, he empowers organizations to become more productive and profitable based on the belief that successful businesses establish a genuine connection with employees, stakeholders, customers, and vendors.

His passion for strategic management and business leadership began with earning a B.Sc. in Technology Management at HIT in Israel, after which he attended Edinburgh Business School to earn his MBA. Upon graduating from Heriot-Watt University in 2012, Alex immigrated with his wife Karina to Winnipeg, MB, Canada, where he first joined Maxim Software Systems as the Director of Operations. After working with the company for several years in different capacities, he rose to his current position of CEO.

Alex volunteers his time and expertise to various professional organizations, such as serving on the Advisory Board for AMBAC (Association of MBAs in Canada), as a business mentor to young entrepreneurs for Futurepreneur Canada, and by launching his own organization, Dental Office Managers Association of Canada.